The Polish startup wants to speed up the digital transformation of the clothing industry thanks to 3D and AR

Wearfits – Polish startup creating solutions supporting the sale of clothing and footwear thanks to 3D and AR technologies (augmented reality) – received PLN 1 million from the BLDG Venture fund. The amount of the investment will be allocated to the automation of the footwear digitization process.

Wearfits also signed acceleration contracts under Startup Spark and S5 – 5G technology accelerator. The startup Spark Partner is Indigo Nails – One of the largest companies operating in the beauty industry. The purpose of cooperation is to implement the process of digitizing clothing for the form of 3D models and to implement a virtual fitting room for the newly emerging clothing brand. As part of the 5G accelerator, the startup will work on solutions using augmented reality (AR) in cooperation with a partner from the fashion industry.

A breakthrough approach to the clothing and footwear market

The company was founded by Katarzyna Burda, Łukasz Rzepecki and Krzysztof Hrycak to revolutionize sales in the fashion industry, using modern technologies – such as 3D and Augmented Reality (AR). Wearfits offers customers digitization of collection for 3D models and product visualization, basic AR analytics and sales in augmented reality. Wearfits enables producers and sellers of clothing and footwear to provide consumers with amazing digital purchasing experiences through high -quality 3D visualizations and a better size fit. Not only for the online e-commerce market, but also for the changing retail industry.

Win-Win solution: a better fit is less phrases

The vision of the startup is to enable manufacturers of clothing and footwear to replace traditional 3D photorealistic photos, already created at the design stage, which will allow them to be used in all sales channels, including virtual trying on. Ultimately, the startup from Krakow wants to help producers reverse the supply chain, enabling them to sell and then production first. Integration of 3D and AR content throughout the entire omnichannel spectrum will permanently change consumer purchasing experiences.

The situation in the industry, which occurred in the era of coronavirus, only accelerated the processes of its digital transformation. Manufacturers from the fashion and footwear industries have long been looking for a way to develop sales in online, through Mobile, as well as to reverse the supply chain. The next years will also bring another, after Mobile, a revolution in sales thanks to AR technology. For these industries, this is a good time to implement solutions such as Wearfits – says Łukasz Rzepecki, co -founder and president of Wearfits.

As the only economic zone in the world, we run an accelerator #S5 technology 5G, where we support startups in creating innovations based on 5G for industry. The solutions with which young companies come to us have great potential not only technological, but also business. The solution proposed by Startup Wearfits, which joined our #S5 program, has a chance to revolutionize the online sales market. We see the potential not only for the clothing industry but also products that can only develop in e-commerce-explains Agnieszka Sygitowicz, vice president of the Łódź Special Economic Zone.

In the coming months, the startup will focus on acquiring customers from Poland and abroad, as well as on the construction of an automated footwear scanner and further development of AR technology, which the market is estimated at $ 50 billion until 2024.