Allegro develops a image search function

Each month, the Allegro platform is visited by an average of 21 million users. Now shopping on it will become even easier by looking for an image. How it’s working? The new function is built into the Allegro application (available for devices with Android or iOS). The user can do and send a photo, e.g. Selected clothes, bottles of water or books, after which the Allegro tool based on machine learning algorithms will find articles available on the website and display the most matching offers. What’s more, the user does not even have to go to the store and take pictures of the product yourself. The visual search engine recognizes photos of items, e.g. in magazines or on the screenshots on the phone.

– Visual search engine required a completely new search architecture and machine learning technology. There is a sophisticated system under the simplicity of use. We expect that our tool will be able to offer buyers a wide selection of similar products – comments Wojciech Bogdan, Chief Data Officer at Allegro.

For many years, the Allegro team has developed various functions to facilitate sales management, such as fast delivery services or convenient payment methods. Now the platform enters a completely new era, creating a tool using machine learning algorithms, thanks to which the search and ordering of dream products will become even easier.

– We always focus on modern technologies. Besides, from the very beginning we wanted to make it easier for Poles to shop on the Internet. That is why the next logical step was the introduction of an innovative solution that would help to search for hardly describable products. We can easily identify a song heard on the radio or a plant growing in our estate. Why would it be different with a dress or a food article that we saw on the street or in the store? The idea of searching with a photo came from a situation in which each of us was once – who has never tried to find a nice T -shirt or a few shoes for hours, which he had previously seen somewhere on the street? – adds Wojciech Bogdan.