AdBlock on iOS 9 is not the end of the world

The mobile industry has boiled since the day of the release of iOS 9, when it turned out that Apple announced that in this system it is allowed to create and use tools that cut out ads appearing in Safari browser. Does this mean a gigantic decrease in advertising profits? Well, no.

This movement is certainly a milestone of a key player creating trends in the Mobile world and his care ” for the comfort of using the mobile internet by consumers. Let’s hope that Apple’s move was designed to limit intrusive banner forms, often large -format – Interstitial 320 × 480 pixels with the “X Close” option – which began to be used as a copy of solutions from a large desktop.

In my opinion, his movement can significantly speed up the development of alternative forms of reaching with a commercial message, about which below.

Let’s think at the outset about the reason for such a decision. The assumptions indicate two main aspects. Image – Distinction of the Apple offer through a better user experience for buyers of new models from the iOS series. As well as business – Limiting competition revenues. The Google AdSense advertising network is mainly, and other mobile advertising networks.

In my honest opinion market will answer clearly. The advertising business is worth billions of dollars. I do not believe that the industry will not be able to handle it. Too many corporations have too much to lose :-). Besides, Apple with Mobile Advertising has no revenues, And from the application as much as possible, So I think it is not accidental what they have been promoting lately. Apple even has its IAD advertising network, which is based on advertising inventors in applications.

In addition, the AdBlock problem in iOS 9 only applies to Safari browsers, so in fact the problem „ invisible ads ” neither in Poland nor in the world seems to be marginal. According to Statcounter, its market share is currently only 22 percent.

Additionally, we have globally 20/80 traffic in favor of APPek, And there AdBlock doesn’t work.

And also – It blocks banners, but probably does not block native advertising and Rewarded Engagement.