Warka beer brand No. 1 in gaming

The goal of the campaign was to interest the Warka of young adults (18-24 years old) and become a beer brand No. 1 in gaming.

Description

The Warka Planet of Gamers project is a nod to lovers of digital entertainment, as well as a response to the growing trend that is undoubtedly gaming. Warka was the first beer brand that boldly entered new areas related to the player’s environment.

It is estimated that there may be up to 14 million adult gamers in Poland, and marketing associated with the world of games and esports still remains niche activity. Warka decided to change this and reach a group of young adults in this way, for whom digital games become more important than sporting events. In this way, the idea of the unique Planet of Gamers platform was created, whose inauguration took place on April 9-11, 2021.

Planet of Gamers is a platform dedicated to players, and eight creators were invited to the Planet of Gamers Club: Lure, Piranhasawa, Kromka, Glhammer, Kuben, Fankotten, Lip and Pago man. Participants faced not in one, but in four games.

Used media

Planetofgamers website.PL, Planet of Gamers channel on YouTube, Facebook event, tournament participants channels, YouTube and Twitch.

Results

The stream of the live tournament generated a total of 554,400 views, i.e. 5 times exceeded the assumed goal. Materials published by the creators in their own channels generated a total of 7,047,000 impresions.